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Marketing is imperative for businesses to stand out from the sea of competitors. Utilizing marketing techniques that set you apart from the rest will help you achieve maximum results. Numerous companies only focus on one type of marketing, such as paid advertising and social media marketing, but leaders will utilize different media sources to market. Multimedia marketing is a perfect tool to add to your marketing campaign. It combines all of your social media, online platforms, video, along with online and offline advertising, such as print and television advertising, to form one cohesive message for your brand.
Every potential consumer consumes media in different ways, and that is the main reason multimedia will help you capture the attention of your target market based on the specific requirements of its segments. The goal of multimedia marketing is to promote products and services in countless ways to reach your audience and build brand recognition. It involves different types of content patched together to produce something unique for consumers on various media devices such as mobile devices, desktops, print, billboards, SMS messaging, advertising, and social media marketing.
You might be wondering what multimedia marketing can do for your business. Here are a few advantages of multimedia.
Laceyville PA, 18623 USA
570-405-8184The real challenge was that the event was just two months away.
Cybex had purchased a 6,000 square foot space at an international tradeshow and needed a tangible return on their investment.
How do you attract more attention at a tradeshow than anyone else? Proforma helped Cybex Exercise Equipment with this very dilemma.
The theme of the event was “the power of 5,” which stood for the five core competitive advantages of working with GES.
GES, a large company that provides exhibition and event services nationally, was looking for a way to draw traffic to their tradeshow.
As a leader in hybrid car technology, they had the eco-friendly building and cars covered. They were now looking to incorporate ‘green’ options into their marketing mix.
Pat Lobb Toyota of McKinney was the first dealership to be awarded the US Green Building Council’s LEED (Leadership in Energy and Environmental Design) certification.
Proforma was approached by Rosetta, an interactive agency, for collaboration on the “Jersey, Doesn’t Stink” campaign to break the stereotypes that plague the state.
They link to the same model in casinos across the country allowing the jackpot to grow almost exponentially, so the campaign needed to have a national reach.
Proforma’s client, Bally Technologies, a leading supplier of gaming products, was looking to promote their new “Hot Shot” slot machines. The new machines were progressive.
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